A few years ago, when the TV channels have started broadcasting the so called ‘Breaking News’, did they ever think that in the next few years, analytics would spread like wildfire across all the domains and it puts the ‘power of analysis’ at the fingertips of an educated common man? No, right. If yes, the broadcasters would have found a different route to commercialize their content. They might have added a different recipe to make their news spicier instead of feeding their audience the same old rut again and again over a period of time.
Let’s discuss about any day’s breaking news protagonists (for whatever reason!); for example: Sushma Swaraj & Vasundhara Raje. Run any sentiment analytics engine that is available for free on the Net with these two names over a period of 5 hours; as a reader, you would come to know whether their popularity index is rising or going down and who is supporting them and what they were saying, how many unique people have made comments (positive/negative/neutral) about these public figures (for whatever reasons!).
Whatever details you see here is what the TV people have been selling us since a long time in the name of Breaking News! All the details without advertisements! And for FREE!
Now, when news websites push to us selected news (by us!) and sentiment analytics engine let us know the opinion strength of the news, why in this world do we still need Breaking News?
Think about it!